The Ageing Deal is a pioneering European initiative designed to respond to the societal implications of longer lives by promoting healthier and more inclusive ageing across Europe. It is driven by European projects funded under the Horizon Europe Research and Innovation Action call HORIZON-HLTH-2023-STAYHLTH-01-01: The Silver Deal – Person-centred health and care in European regions. Shifting the focus from ‘Silver’ to ‘Ageing’, the initiative fosters forward-looking policies and trustworthy innovations to build a healthier, more equitable future for older adults and European regions.
Rooted in a life-course perspective, the Ageing Deal recognises ageing as a continuous process shaped by biological, social, digital, economic and environmental factors. It brings together citizens, researchers, clinicians, companies and policymakers in a collaborative ecosystem to advance science, innovation and health and digital literacy. Acting as a think tank for healthier longevity, it aims to transform and optimise healthcare systems, integrate prevention and care, and ensure that no one is left behind in the transition towards healthier ageing together.
The Projects Driving the Ageing Deal Synergy
COMFORTage
Funded by the European Union (Grant Nº 101137301) and supported by Innovative UK (Grant Nº 10103541) . Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Health and Digital Executive Agency (HADEA). Neither the European Union nor the granting authority can be held responsible for them.
STAGE
Funded by the European Union’s Horizon Europe Research and Innovation Programme under grant agreement nº 101137146. UK participants in Horizon Europe Project STAGE are supported by UKRI grant numbers 10112787 (Beta Technology), 10099041 (University of Bristol) and 10109957 (Imperial College London).
SmILE
Funded by the European Union (Grant Nº101136376)